Insights & Strategies
Actionable advice on CRM, email marketing, and direct booking growth for vacation rental owners.
What Should You Expect From Your Marketing?
A new website, a few social posts, a video showing off the property — all useful tools. But if the expectation is that any one of them will suddenly fill your calendar, we're starting with a promise marketing probably can't deliver.
Why Your Short-Term Rental Marketing Tools Are Not Adding Up
As a self-managing short-term rental owner, you know your property, your guests, and your local market inside out. Here is why your capable marketing tools are not adding up to a cohesive output.
Eight Tools, Eight Jobs: The Short-Term Rental Marketing Sequence
Most self-managing short-term rental owners already have deep experience and a capable software stack. Here are the eight parts of a short-term rental marketing system and the job each one performs.
What Changes When Your Marketing Tools Follow Your Judgment
As a self-managing short-term rental owner, you already know your property, your guests, and your local market. Here is what changes when your marketing tools follow your judgment in a defined sequence.
Start With Seven Days: Organizing the STR Marketing Tools You Already Own
If you run an independent short-term rental business, you likely already pay for a direct-booking website, a CRM, an email platform, and social accounts. Here is how to organize them in seven days.
How to Turn One Guest Recommendation into Your First Local Marketing Asset
When talking with short-term rental owners about marketing, the most common hesitation is the feeling of having to start from scratch. Turn one recommendation into a marketing asset.
